As of today, a large number of services that meet our daily needs are provided through digital platforms on our gadgets. Digitalization has also become an important stage in the development of the real estate market worldwide, setting a certain pace for each developer, realtor, and end consumer. A group of Kazakhstani businessmen has announced the launch of an app — an analog to the unicorn company Airbnb. As the developers stated, the Pana startup aims to become Kazakhstan's leading technology company in the hospitality industry. According to the project creators, there are solid grounds for these plans — the main founder of this project is Aqniet Group (ranked No. 47 in the "50 Largest Private Companies of Kazakhstan — 2023"), which manages four hotels under an international brand, and a few years ago successfully launched one of the first mobile apps in Central Asia for purchasing medicines with 24-hour delivery. "The potential of this new niche for Aqniet Group is no less attractive, as according to current statistics, more than 300,000 active rental listings are posted on various Kazakhstani online platforms. In turn, the Pana service is not just another 'electronic newspaper' but an integrated smart platform for all participants in this market. The mobile app will become part of the Pana hotel operator's ecosystem," the developers believe.
